https://en.wikipedia.org/wiki/Beer
https://en.wikipedia.org/wiki/Alcoholic_beverage
http://www.themost10.com/10-most-popular-alcohol-drinks/
http://www.slideshare.net/cadeler/beer-industry
http://www.diageo.com/en-row/Pages/default.aspx
http://www.econlife.com/beer-an-economic-indicator/
http://visual.ly/history-lesson-story-beer
http://www.sabmiller.com/about-us/history
https://en.wikipedia.org/wiki/SABMiller
https://en.wikipedia.org/wiki/Heineken_Asia_Pacific
http://www.wallstreetdaily.com/2014/11/25/hoppier-device-craft-beer/
https://www.guinness-storehouse.com/en/archives
http://uk.businessinsider.com/diageo-full-year-results-show-guinness-back-to-growth-2015-7
http://www.economist.com/news/business-and-finance/21646577-spite-its-st-patricks-day-marketing-sales-guinness-are-fallinglike-rest?zid=310&ah=4326ea44f22236ea534e2010ccce1932
http://www.theguardian.com/business/2015/oct/17/sabmiller-ab-inbev-megabrew-craft-beer-ale-pubs
http://www.transparencymarketresearch.com/beer-market.html
http://www.forbes.com/forbes/welcome/
http://www.theguardian.com/lifeandstyle/2015/nov/08/craft-beer-indepedent-brewers-micro-ed-cumming
https://prezi.com/zygcqvrskxtt/guinness-international-marketing/
http://www.independent.co.uk/news/business/guinnesss-price-policy-makes-sense-1274146.html
http://www.marketingmagazine.co.uk/article/1156974/q-a-guinness-global-strategy-communications-director-grainne-wafer
http://www.bourncreative.com/meaning-of-the-color-black/
https://www.guinness-storehouse.com/en/press/factsheets
http://www.rbs6nations.com/en/championship/partners_guinness.php#KUGHzkarKVPCGjQE.97
http://www.bbc.co.uk/sport/rugby-union/28244972
http://seattlebeernews.com/2011/03/brewers-association-reports-11-percent-volume-growth-for-u-s-craft-brewers-in-2010/
http://www.streetdirectory.com/food_editorials/beverages/beer/guinness_beer_brewing_industry.html
http://www.diageo.com/en-row/ourbrands/infocus/Pages/InFocus-Guinness.aspx
http://jenniferpontinen.efoliomn.com/Uploads/MBA%20Final%20Project.pdf http://www.trefis.com/stock/deo/model/trefis?easyAccessToken=PROVIDER_d5ce363f88dbbe8f6181ec028d87585b7dde3a86
http://www.guinness.com/en-gb/thestory.html
http://www.foodrepublic.com/2013/03/12/11-things-you-probably-didnt-know-about-guinness/
http://www.statista.com/markets/415/topic/464/alcoholic-beverages/
https://graphicglob.wordpress.com/2011/03/17/looking-back-at-ad-campaigns-that-deserve-a-%E2%80%9Cguinness%E2%80%9D/
http://www.campaignlive.co.uk/article/guinness-africa-launches-made-black-campaign-kanye-west-ad/1309741
http://www.campaignlive.co.uk/article/bbdo-scoops-guinness-africa-saatchis/1217105
http://www.adweek.com/news/advertising-branding/ad-day-guinness-tells-athletes-dark-stories-gripping-ads-rugbys-world-cup-166759
http://www.adweek.com/topic/guinness
http://www.adweek.com/news/advertising-branding/clio-sports-awards-reveals-its-2015-gold-silver-and-bronze-winners-165234
http://www.cliosports.com/winners/2015/all/entry.cfm?entryid=901510132&ispartofcampaign=0&index=30
http://www.cliosports.com/winners/2015/all/entry.cfm?entryid=901510280&ispartofcampaign=1&index=98
http://www.adweek.com/adfreak/guinness-takes-you-inside-its-storied-dublin-brewery-almost-mystical-new-ad-160237
http://www.adweek.com/news/advertising-branding/my-goodness-blonde-guinness-159299
http://www.adweek.com/news/advertising-branding/ad-day-guinness-has-made-only-ad-you-need-see-fourth-july-158760
http://www.adweek.com/news/advertising-branding/5-ways-ab-inbev-sabmiller-mega-merger-could-change-beer-industry-forever-168075
http://www.cliosports.com/winners/2015/all/
http://www.adweek.com/adfreak/10-most-viral-guinness-commercials-ever-138977
http://www.bbc.co.uk/sport/rugby-union/28244972